My Blog Posts

2018 21/Aug

When it comes to sharing the journey of starting a business, people want to hear about the rags-to-riches or the underdog story. We focus on the “overnight success” that has actually been toiling away for half a decade or more. No one wants to listen to the fact that many entrepreneurs are laying awake at night, sleepless as they contemplate cash flow issues and deal flow and scenarios that either see them become a sustainable business, a complete failure or (hopefully) the next “overnight success”.

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2018 23/Mar

I’ve had the honour and privilege (and all the other superlatives) of spending the whole week on an impact investment course, run by Impact Co. Initially, I was a bit skeptical about the whole process. I’ve been burned badly before and thus approached things with more trepidation than usual. The research I did on the team behind it clearly indicated that they are sharp operators so I thought it was a good path to follow. And I was very right.

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2018 14/Feb

The following is a rough transcript of my presentation from PauseFest 2018. My name is Pete Saunders. Today I am going to talk to you about what it’s like to start a business in Australia and scale it globally.     Well, that’s not entirely true. Because we haven’t managed it yet. So to be […]

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2018 10/Jan

I think most entrepreneurs are a little bit insane. Myself included. Particularly those in the early stages of their business, working on a side hustle, trying to create something for themselves. Entrepreneurs invest time, energy and ideas. They sacrifice after work drinks, picnics with friends and date nights to slave over code, spreadsheets or documents. They are stressed constantly and have trouble sleeping.

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2017 10/Oct

Three months ago I was contacted out of the blue and told that I had been identified as a potential candidate for a new role. While that statement in- and of- itself isn’t that interesting, what was interesting was the type and calibre of the role — the CEO of an ASX listed health tech company.

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2017 25/Jul

As we gear up for launch, a moment of truth is on our horizon. The first time we’re really going out to market with a product that will provide value to the dietetics industry. It’s been two years in the making, and if we are doing things properly, there will be many more years of making.

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2017 5/May

For reasons unbeknownst to me, over the last twelve months I have found myself frequently presenting to various audiences about innovation in healthcare. When I do, I am quick to point out that I am not and will not be a trained healthcare professional. I am not a doctor or a nurse or anything else. But I have developed an undeniable passion for working in the healthcare sector. More often than not, I am asked why.

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2017 6/Apr

Every start up founder wants to attract investment. Investment signifies a lot of things. Yes, money is great and for most new businesses it’s a critical factor, but what investment signifies for a lot of people is belief. That there are people out there who believe in your idea and your future so much that they are willing to take the journey with you. That they will ride the bumps and hopefully all reap the rewards.

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2016 10/Dec

The Pitch@Palace week is nothing short of surreal. One morning having tea in Buckingham Palace, to boot camps on pitching taught by choreographers. The next moment, learning about international expansion, IP laws and tax concessions, to shaking the hand of Prince Andrew and being blown away by his active, genuine interest in seeing start ups succeed.

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2016 31/Oct

I recently spent two days attending the Australian Biotech Investment Conference, enticed by the opportunity to present Health Delivered in one of the “early stage” company spotlights. As the final speaker, I chose to attend both days, so I could learn what was important in the eyes of the audience and try to tailor my message to their interests.

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2016 26/Jul

I enjoy writing. I find it cathartic because it’s a way for me to work through the thoughts in my head and hopefully construct a narrative that others will find interesting. Outside of that, it’s a way for me to document how things are going, what’s relevant in my life and to see how I’m progressing as a person. I’ve tried to tackle both professional topics, but also personal ones like resilience, depression, trust and failure.

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2016 20/Apr

I was sitting in another meeting with a potential investor last week. It was very much the same old spiel until the woman running it said something that really resonated: “We don’t invest in just anyone. We need to make sure you’re resilient.” That was followed up by a number of examples of resilience at work, in personal life, and during conflict and rejection.

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2016 7/Apr

This has been somewhat of a crunch time week in terms of our company’s progress. We’ve moved past the time of idea generation and ‘what if’. Now it’s about identifying exactly what it is we need to do, why we need to do it and what value it is adding to our product and our customers.

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2016 30/Mar

The following is an excerpt from my presentation to the Melbourne University MPH group for their Health Promotion course. It was presented on 30/03/2016. It includes highlighted slides/videos and edited text.

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2016 3/Mar

We kicked off with our business advisory team today. Eight hours of questions, conversations, challenges and planning. The first time when someone outside of our team has truly sat down and started to scrutinise what we’ve done to date, what it all means and what the future could look like.

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2016 19/Feb

Most people have ideas. Some are good, most are not. For some, ideas have become their currency, as they develop, design and co-create solutions to problems they’ve identified (or invented). For those of us in the realm of digital development, communications, or dare I say it, the entrepreneurial space, we are judged on the strength and viability of our ideas. There is no better recognition of a good idea than someone external willing to invest their time and money in helping the budding project see the light of day. Between that and someone willing to pay to use your product, it’s ultimately what we all strive for.

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