My Blog Posts

2018 17/Jul

Patient Journey Mapping allows an organisation to reconfigure their resourcing and approach to care, based on the experience of the patient, documented through the patient’s perspective. Not only is it a useful tool to promote better health care outcomes, it is also a powerful approach and mode of thinking that enable staff to uncover opportunities for improvement and innovation within their own work context.

This paper discusses the concept of the patient experience in health care and how journey mapping can be applied within a difficult, complex and ever-changing environment to improve efficiency, effectiveness and accuracy of care delivery.

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2017 8/Jan

The following article has been submitted as part of a collection of stories from Global Shapers about their views of Digital Health in 2030. The full collection is being collated and submitted to the World Economic Forum. For the last few days I felt dizzy and fatigued. At night, I get cold sweats and feel […]

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2016 31/Oct

I recently spent two days attending the Australian Biotech Investment Conference, enticed by the opportunity to present Health Delivered in one of the “early stage” company spotlights. As the final speaker, I chose to attend both days, so I could learn what was important in the eyes of the audience and try to tailor my message to their interests.

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2016 21/Jun

I get asked that question a lot. Over my career, I’ve found it harder and harder to describe in a few short sentences what I do because the various titles come with so many preconceived notions and usually don’t give the role justice. After work a couple of weeks ago, we were at the bar […]

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2015 5/Jul

Three years ago I made the conscious decision to move to Melbourne and start a career in some kind of creative work. I had a Masters degree in Visual Communication, a smattering of internationally published work and clients but no real understanding of the world I was getting myself into. Creative fields, particularly design, are competitive at the best of times but that is magnified in a place like Melbourne, where so many people are vying for so few places. I quickly learned that the functional role of a designer was not for me — I didn’t work fast enough, I wasn’t that technically skilled and my conceptual thinking didn’t translate onto the screen. Most importantly, I felt no passion for the trade I was trained in; I knew the value of good design but I wasn’t the one to deliver it.

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2014 28/Dec

Few Australians would be aware of Derek Jeter and his long and illustrious baseball career. But almost all of us would be aware of the New York Yankees, probably the biggest sporting team brand in the world (save for maybe Manchester United). Jeter has been the face of the Yankees for 20 seasons and is set to retire at the end of this one. Nike has paid tribute to the shortstop and in doing so, aligned itself with the population of New York and the wider sports community.
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2014 28/Dec

Bottled drinks of all varieties are often the topic of conversation, especially in sustainability circles. Whatever your feelings are about our mass consumption and the effects of plastic pollution on the planet, plastic bottles are currently a necessary evil. And at the top of it all is the humble bottle cap (pun absolutely intended). However, brands are starting to think about new ways to utilise the bottle cap to educate us, connect us and give us more reasons to keep reusing their products.
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2014 28/Dec

A recent University of Queensland study has illustrated just how prevalent alcohol brands are on social media, and how their marketing strategies are reaching consumers in an environment far less regulated than traditional advertising. Using follower insights, brands are able to push messages at times most relevant to viewers inviting them to interact directly with the brand. But are these practices breaking regulations or are they a simple evolution of the advertising landscape?
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2014 26/Dec

Seth Godin is a very highly regarded author in the business and marketing world. His well-known book, All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works — and Why Authenticity Is the Best Marketing of All often receives rave reviews. Even the title poses an interesting question in my mind: is it acceptable to ‘deceive’ an audience to prove a point, especially one that leads to a better, socially focused outcome?
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2014 26/Dec

Earlier this year, Skype launched the Stay Together Campaign: an online call to action for real people to share their stories about how Skype lets them stay in contact. As is always the case with ‘real’ stories, the emotions runs high, even in the over produced world of made-for-Internet video. Campaigns of this nature frequently run the fine line between emotional resonance and too heavy handed, but Skype’s fourth installment packs a punch.
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