2021 was a strange year. And I cannot blame it all on COVID either. Having been made redundant and then moving on within a week into a job where I ended up essentially feeling worthless, had a big impact on my professional psyche. And all this was a little over a year since I’d started […]Keep Reading
My Blog Posts
Patient Journey Mapping allows an organisation to reconfigure their resourcing and approach to care, based on the experience of the patient, documented through the patient’s perspective. Not only is it a useful tool to promote better health care outcomes, it is also a powerful approach and mode of thinking that enable staff to uncover opportunities for improvement and innovation within their own work context.
This paper discusses the concept of the patient experience in health care and how journey mapping can be applied within a difficult, complex and ever-changing environment to improve efficiency, effectiveness and accuracy of care delivery.Keep Reading
The following is an adaption of a presentation to fifty Master of Public Health students at Melbourne University. It includes all slides, videos and a rough transcript. It took around an hour, followed by thirty minutes of questions.Keep Reading
The following article has been submitted as part of a collection of stories from Global Shapers about their views of Digital Health in 2030. The full collection is being collated and submitted to the World Economic Forum. For the last few days I felt dizzy and fatigued. At night, I get cold sweats and feel […]Keep Reading
I recently spent two days attending the Australian Biotech Investment Conference, enticed by the opportunity to present Health Delivered in one of the “early stage” company spotlights. As the final speaker, I chose to attend both days, so I could learn what was important in the eyes of the audience and try to tailor my message to their interests.Keep Reading
I was sitting in another meeting with a potential investor last week. It was very much the same old spiel until the woman running it said something that really resonated: “We don’t invest in just anyone. We need to make sure you’re resilient.” That was followed up by a number of examples of resilience at work, in personal life, and during conflict and rejection.Keep Reading
This has been somewhat of a crunch time week in terms of our company’s progress. We’ve moved past the time of idea generation and ‘what if’. Now it’s about identifying exactly what it is we need to do, why we need to do it and what value it is adding to our product and our customers.Keep Reading
The following is an excerpt from my presentation to the Melbourne University MPH group for their Health Promotion course. It was presented on 30/03/2016. It includes highlighted slides/videos and edited text.Keep Reading
The recent WADA decision to ban 34 Essendon players as a result of the club’s supplements scandal has sent shockwaves through the sporting community. As expected the ruling has lead to numerous debates about who is to blame and whether the penalty is too harsh on the players.Keep Reading
A few months ago, I was introduced to the notion of “personal branding” by my old boss and one of the best in the game, Pete Singline. Pete described to a small group of us what it meant to go through a personal branding workshop, the types of insights it may uncover and the outcomes you could set up for yourself.Keep Reading
Newton’s Third Law states that “for every action, there is an equal and opposite reaction”. My favourite illustration of this is Newton’s Cradle, as it neatly demonstrates conservation of momentum and energy. Over the past few weeks, I have watched with interest as this principle seems to be playing out in the American media and to a lesser extent, our own.Keep Reading
For the last two weeks, the internet across all media has been abuzz with news out of Hobart as the Dark Mofo festival rolled out. A huge variety of events, performances, food, culture, art and a bunch of naked people combined to make Tasmania the go-to winter destination. And at the heart of it all is the MONA (and therefore, David Walsh) brand.
A growing trend in short-term brand activations is getting traction, not just in Melbourne, but everywhere. “Pop Ups” are becoming a viable way for businesses and brands to utilise spaces in short term experiments, to keep themselves fresh, keep pushing ideas and trial things that may give them a long term edge and leg up.
Bottled drinks of all varieties are often the topic of conversation, especially in sustainability circles. Whatever your feelings are about our mass consumption and the effects of plastic pollution on the planet, plastic bottles are currently a necessary evil. And at the top of it all is the humble bottle cap (pun absolutely intended). However, brands are starting to think about new ways to utilise the bottle cap to educate us, connect us and give us more reasons to keep reusing their products.
Last week, the second largest American drugstore chain, CVS, announced that it was dropping tobacco products from its 7600 nationwide stores. It’s the first move by any of the big drugstore chains to stop selling tobacco products, and the effects will likely be far greater than the immediately quantifiable $2Bn initial decrease in annual sales.
I was lucky enough to attend a focus group session for a client a few days ago. It was my first opportunity to get direct insights into how their audience feels about the brand we represent and the landscape as a whole. I went in without many expectations, not really knowing how these sessions go, and I came out an avid supporter of market research.