My Blog Posts

2018 17/Jul

Patient Journey Mapping allows an organisation to reconfigure their resourcing and approach to care, based on the experience of the patient, documented through the patient’s perspective. Not only is it a useful tool to promote better health care outcomes, it is also a powerful approach and mode of thinking that enable staff to uncover opportunities for improvement and innovation within their own work context.

This paper discusses the concept of the patient experience in health care and how journey mapping can be applied within a difficult, complex and ever-changing environment to improve efficiency, effectiveness and accuracy of care delivery.

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2017 8/Jan

The following article has been submitted as part of a collection of stories from Global Shapers about their views of Digital Health in 2030. The full collection is being collated and submitted to the World Economic Forum. For the last few days I felt dizzy and fatigued. At night, I get cold sweats and feel […]

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2016 31/Oct

I recently spent two days attending the Australian Biotech Investment Conference, enticed by the opportunity to present Health Delivered in one of the “early stage” company spotlights. As the final speaker, I chose to attend both days, so I could learn what was important in the eyes of the audience and try to tailor my message to their interests.

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2016 20/Apr

I was sitting in another meeting with a potential investor last week. It was very much the same old spiel until the woman running it said something that really resonated: “We don’t invest in just anyone. We need to make sure you’re resilient.” That was followed up by a number of examples of resilience at work, in personal life, and during conflict and rejection.

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2016 7/Apr

This has been somewhat of a crunch time week in terms of our company’s progress. We’ve moved past the time of idea generation and ‘what if’. Now it’s about identifying exactly what it is we need to do, why we need to do it and what value it is adding to our product and our customers.

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2016 30/Mar

The following is an excerpt from my presentation to the Melbourne University MPH group for their Health Promotion course. It was presented on 30/03/2016. It includes highlighted slides/videos and edited text.

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2016 19/Jan

The recent WADA decision to ban 34 Essendon players as a result of the club’s supplements scandal has sent shockwaves through the sporting community. As expected the ruling has lead to numerous debates about who is to blame and whether the penalty is too harsh on the players.

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2015 25/Sep

Newton’s Third Law states that “for every action, there is an equal and opposite reaction”. My favourite illustration of this is Newton’s Cradle, as it neatly demonstrates conservation of momentum and energy. Over the past few weeks, I have watched with interest as this principle seems to be playing out in the American media and to a lesser extent, our own.

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2014 28/Dec

A growing trend in short-term brand activations is getting traction, not just in Melbourne, but everywhere. “Pop Ups” are becoming a viable way for businesses and brands to utilise spaces in short term experiments, to keep themselves fresh, keep pushing ideas and trial things that may give them a long term edge and leg up.
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2014 28/Dec

Bottled drinks of all varieties are often the topic of conversation, especially in sustainability circles. Whatever your feelings are about our mass consumption and the effects of plastic pollution on the planet, plastic bottles are currently a necessary evil. And at the top of it all is the humble bottle cap (pun absolutely intended). However, brands are starting to think about new ways to utilise the bottle cap to educate us, connect us and give us more reasons to keep reusing their products.
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2014 28/Dec

Last week, the second largest American drugstore chain, CVS, announced that it was dropping tobacco products from its 7600 nationwide stores. It’s the first move by any of the big drugstore chains to stop selling tobacco products, and the effects will likely be far greater than the immediately quantifiable $2Bn initial decrease in annual sales.
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2014 26/Dec

I was lucky enough to attend a focus group session for a client a few days ago. It was my first opportunity to get direct insights into how their audience feels about the brand we represent and the landscape as a whole. I went in without many expectations, not really knowing how these sessions go, and I came out an avid supporter of market research.
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