My Blog Posts
A recent print campaign by Volkswagen has honed in on the message that it’s impossible to focus on the road while texting. The campaign is beautiful in its simplicity of message and continues the VW tradition of incredibly intelligent communications.
In late 2011, with a couple of friends, I started an online magazine. We had already worked together on different publications during our time at University, picking up a number of awards along the way. There was a mutual respect for our work — design, illustration and writing/editing — and we worked well as a team. I had just taken twelve months off, entirely disconnecting myself from the design world after nearing a breakdown trying to complete my Masters degree. But I came back with a desire to create something meaningful, and importantly, something that we could have complete creative and editorial control over. We wanted to make a magazine. We wanted to contribute something to our industry that would be memorable. Things happened very quickly and we developed the first issue in three months (befitting of our decision to produce it quarterly). We called in a lot of favours to get it done, but looking back, the quality of writing and photography is still remarkably high and set a very good benchmark.
There is no doubting the influence of Google in everyday society. It is one of the few tech-based words to become a verb and is all pervasive in our daily lives. What Google has in spades and why it is such a powerhouse, is data. Every search term we use, every click we make, what we do and when is tracked by Google to constantly refine our online experience. So while this information is predominantly used to personalise our experience, when one looks at the data en masse, some interesting, hilarious or unfortunately, seriously saddening insights become apparent.
Three years ago I made the conscious decision to move to Melbourne and start a career in some kind of creative work. I had a Masters degree in Visual Communication, a smattering of internationally published work and clients but no real understanding of the world I was getting myself into. Creative fields, particularly design, are competitive at the best of times but that is magnified in a place like Melbourne, where so many people are vying for so few places. I quickly learned that the functional role of a designer was not for me — I didn’t work fast enough, I wasn’t that technically skilled and my conceptual thinking didn’t translate onto the screen. Most importantly, I felt no passion for the trade I was trained in; I knew the value of good design but I wasn’t the one to deliver it.Keep Reading