I'm basically a huge nerd and proud of that fact. My experience spans advertising, brand strategy, visual communication and design, social media strategy, marketing and communications, digital strategy and service design. While I have worked across almost every industry and for every sort of company (from start ups to multinationals), my passion now lies in healthcare transformation. The more I learn, the bigger the picture gets and I am totally fascinated by the intersection of human-centered design, technology development and system based strategies.

Digital Strategy
Account Management
Brand Strategy


Senior Digital Strategist


Working Three provides strategic consultation to help your company better connect with customers online. We utilise a combination of management consultancy, customer focused analysis, and deep digital experience and expertise. Our approach consistently creates great digital customer experiences for our clients.

Executive Director of Communications

Global Ideas

Global Ideas is a non-profit organisation that helps early career professionals from different disciplines to more easily translate their global health ideas into action by building skills and creating networks through various events focused around our annual conference.

Director of Digital Strategy

(ex) Health&

Approached in October, 2014 I moved to Health& as their Director of Digital Strategy, responsible for creating and implementing the plan for all online media in pre- and post- launch (particularly in identifying opportunities to engage with our audiences through their path-to-purchase). Backed by Australia’s most respected medical professors, Sonoa Health is delivering trusted and individualised health information in a way online audiences have never seen before. Creativity is at its core, bringing health to life.

Owner and Founder


Undercoat is an international, online community dedicated to collecting and sharing the most beautiful, inspiring and innovative content from creative students from around the world. It aims to provide exposure for the work coming out of universities, art and design institutions — or purely those with a story or project to contribute.

Global Shapers Member

Global Shapers Community

The Global Shapers Community is a network of over 300 Hubs located in significant cities across the world. Developed and led by young people, Global Shapers are exceptional in their potential, their achievement and their drive to make a contribution to their communities.

Senior Account Manager

(ex) Online Circle Digital

Responsible for managing the Mercedes-Benz Australia and New Zealand account and the Mercedes-Benz Financial Services account, assisting in increasing their awareness and ROI through digital marketing, strategy and social media campaigns.

Director of Brand Projects

(ex) Truly Deeply

As Director of Brand Projects, I was the main point of contact between my clients and the studio, dealing with day-to-day management of all things client and project related. I worked with clients such as GHMBA Health Insurance, Selmar Institute of Education, Retirement Alliance, BioPacific Partners, Smith and Tracey Architects, The Heart Foundation and Davos Music Festival.

Undergraduate Student Tutor & Lecturer

(ex) RMIT / UTAS

First year graphic design lecturer at the Univeristy of Tasmania. Teaching Intro to Advertising at RMIT University.

Project Operations Manager

(ex) ProjectProject

ProjectProject is comprised of a unique mix of technology, communications, design, and strategy experience. The team collaborate to integrate all aspects into each project from the outset. As Project Operations Manager, I was a Senior Account Manager, a Traffic/Studio Manager, a Creative Strategist, a Communications/Brand Strategist, a Social Media Manager and dabble in Business Development (depending on the day). I worked with a variety of clients including Blue Diamond Almond Breeze, Australian Unity, Isuzu Trucks, Sabco, PicSafe Medi, Salmat, Sports Without Borders and many more.

Freelance Designer


As the creative director and project manager, I was responsible for the end-to-end creation and delivery of printed publications and associated marketing materials. This included brand development, style guide and signage creation, team management (4 – 15 designers), collaboration with other artists, as well as budgeting/financial planning, fundraising through advertising and grant proposal writing. Clients include Square Banana, The University of Tasmania, Conservatorium of Music, Habitat for Humanity, Flaunt Marketing and others.


2009 – 2010

Master of Visual Communication

Studying the misuse of information in Pharmaceutical advertising and how design can be used as a tool for education.

2006 – 2008

Bachelor of Visual Communication

Majoring in graphic design. Graphic Design Society President. AGideas Interstate Committee member, AGDA member. Dean's Roll of Excellence recipient.


Get in touch

Address: Melbourne, Australia

Phone: +61 449 058 738