Digital Strategy
Account Management
Brand Strategy


Health Delivered

Health Delivered is a dietary management platform designed to tackle the growing rates of obesity, diabetes and other chronic health issues. Through the platform, medical professionals will have access to real-time data regarding the dietary and biometric inputs of their patients. This will allow them to assess existing treatments and recommendations, and engage with their clients remotely with personalised data in between regular consultations.

Digital Strategy Lead


W3.Digital provides strategic consultation to help your company better connect with customers online. We utilise a combination of management consultancy, customer focused analysis, and deep digital experience and expertise. Our approach consistently creates great digital customer experiences for our clients.

Executive Director of Communications

(ex) Global Ideas

Global Ideas is a non-profit organisation that helps early career professionals from different disciplines to more easily translate their global health ideas into action by building skills and creating networks through various events focused around our annual conference.

Director of Digital Strategy

(ex) Health&

Approached in October, 2014 I moved to Health& as their Director of Digital Strategy, responsible for creating and implementing the plan for all online media in pre- and post- launch (particularly in identifying opportunities to engage with our audiences through their path-to-purchase). Backed by Australia’s most respected medical professors, Sonoa Health is delivering trusted and individualised health information in a way online audiences have never seen before. Creativity is at its core, bringing health to life.

Owner and Founder


Undercoat is an international, online community dedicated to collecting and sharing the most beautiful, inspiring and innovative content from creative students from around the world. It aims to provide exposure for the work coming out of universities, art and design institutions — or purely those with a story or project to contribute.

Global Shapers Member

Global Shapers Community

The Global Shapers Community is a network of over 300 Hubs located in significant cities across the world. Developed and led by young people, Global Shapers are exceptional in their potential, their achievement and their drive to make a contribution to their communities.

Senior Account Manager

(ex) Online Circle Digital

Responsible for managing the Mercedes-Benz Australia and New Zealand account and the Mercedes-Benz Financial Services account, assisting in increasing their awareness and ROI through digital marketing, strategy and social media campaigns.

Director of Brand Projects

(ex) Truly Deeply

As Director of Brand Projects, I was the main point of contact between my clients and the studio, dealing with day-to-day management of all things client and project related. I worked with clients such as GHMBA Health Insurance, Selmar Institute of Education, Retirement Alliance, BioPacific Partners, Smith and Tracey Architects, The Heart Foundation and Davos Music Festival.

Undergraduate Student Tutor & Lecturer

(ex) RMIT / UTAS

First year graphic design lecturer at the Univeristy of Tasmania. Teaching Intro to Advertising at RMIT University.

Project Operations Manager

(ex) ProjectProject

ProjectProject is comprised of a unique mix of technology, communications, design, and strategy experience. The team collaborate to integrate all aspects into each project from the outset. As Project Operations Manager, I was a Senior Account Manager, a Traffic/Studio Manager, a Creative Strategist, a Communications/Brand Strategist, a Social Media Manager and dabble in Business Development (depending on the day). I worked with a variety of clients including Blue Diamond Almond Breeze, Australian Unity, Isuzu Trucks, Sabco, PicSafe Medi, Salmat, Sports Without Borders and many more.

Freelance Consultant

I freelance as a consultant, working mostly with not-for-profits and start ups. Depending on the needs of the client, I often run workshops that identify business, brand and development strategies through a variety of frameworks and exercises. Occasionally I dip my toe back in the design waters. I have worked with clients such as SEMPHN Cancer Screening Advisory Group, Habitat for Humanity, The University of Tasmania, Global Shapers and Fair Food Challenge.

2009 – 2010

Master of Visual Communication

Studying the misuse of information in Pharmaceutical advertising and how design can be used as a tool for education.

2006 – 2008

Bachelor of Visual Communication

Majoring in graphic design. Graphic Design Society President. AGideas Interstate Committee member, AGDA member. Dean's Roll of Excellence recipient.